Red Bus Bingo New Sponsor of ITV1 Celebrity Show

Up and coming bingo site Red Bus bingo has been unveiled as the new sponsor for the ITV1 game show All Stars Family Fortune. At the beginning and end of each episode Red Bus will have a small advertising spot, featuring families playing bingo games on a red bus travelling through London.

The concept for these short ads has been based on this famous celebrity show, with contestants grouped into two families, calling off the numbers of passing buses. The action was all filmed in London – by the London Eye, Big Ben and in Camden – in just one day.

Red Bus will be sponsoring All Stars Family Fortune until Christmas 2010 and it seems this will be just one part of a huge promotional push over the coming months, as they are planning plenty of other incentives to attract new players. As well as their much publicised Joy Pot, the £10,000 risk-free is their latest lucrative networked bingo game and, from the 14th to 17th October, players will be able to get up to 100% cashback on any losses made at the site.

Visit: RedBusBingo.com